CERTIFICATE IN NONPROFIT MARKETING

Stop Guessing, Start Growing: Nonprofit Marketing Made Simple

Marketing isn’t just about selling—it’s about storytelling, strategy, and impact. This certificate will equip you with the tools, models, and metrics to create effective, mission-driven marketing that engages supporters and drives results.

Enroll now for just $49

What You'll Learn

Through the 9 courses included in this certificate, you'll gain the strategies, frameworks, and practical tools to craft impactful marketing campaigns, engage your audience, and drive your nonprofit’s mission forward.

What Nonprofit Marketing Really Is (and What It’s Not)

Unpack the true purpose of nonprofit marketing, what your organization “sells,” and how proven models like STP and AIDA help craft compelling messages.

The Three Pillars of a Strong Marketing Strategy

Learn the core components of effective marketing, the foundational tools that shape your strategy, and how to create buy-in across your entire team.

How to Measure What Matters

Use qualitative, quantitative, and structured frameworks to evaluate marketing success—so you can prove what’s working and pivot when needed.

Goal-Setting for Marketing Success

Explore models like GROW, FAST, SPIRO, and SMART to align marketing goals across your team, and see how leveraging your Theory of Change can supercharge your strategy.

Make the Moves That Moves People to Act

Discover how to craft messaging and campaigns that drive real engagement and support.

Enroll Today for Just $49

Courses Included

Each certificate includes nine bite-sized, 15-minute courses packed with video lessons, reflection exercises, knowledge checks, and interactive activities. Even better? They're fully mobile-friendly, so you can learn anytime, anywhere—right from your phone or tablet.

01 What is nonprofit marketing?

02 Skills that Enhance Nonprofit Marketing

03 What does effective nonprofit marketing look like?

04 Building a Nonprofit Marketing Strategy

05 Tools to Support Nonprofit Marketing Efforts

06 Setting Nonprofit Marketing Goals

07 Getting Motivated About Nonprofit Marketing

08 Nonprofit Marketing in Review

09 Nonprofit Marketing: Developing your Personal Learning Plan

All Merit® Certificates Include:

Microlearning Courses 15 minutes each 3 hours of learning experience

3 Hours of Guided Learning

Incorporating 9 micro-learning courses, learning checks, and a reflective workbook.

Self-Assessment Plan

Checking your savvy on 5 related leadership competencies.

Nonprofit Professional Development Certificate

Certificate & CFRE Points

Complete the coursework for both a brag-worthy certificate of completion plus 3 CFRE points.

Our learners love us!

Thousands of nonprofit professionals have completed courses and certificates on the Merit® Nonprofit Professional Development platform. Here are just a few of their thoughts.

I used to think marketing was just for businesses, but now, I know how to position our nonprofit’s mission in a way that attracts supporters and funding.

- Jamie L. (Sioux Falls, SD)

These courses gave me the exact tools I needed to create a real marketing strategy for my nonprofit.

-Alex M. (Billings, MT)

I understand how to measure what works, involve my team, and use marketing to truly advance our mission.

- Nicole S. (San Jose, CA)

Ready to Make Your Mission Stand Out?

Master the essentials of nonprofit marketing—at your pace, on your terms.

Enroll Today for Just $49

Who's behind Merit®?.

Merit® is a signature product of the Nonprofit Help Center, a company founded in 2018 by Dr. Emilie Socash. The Nonprofit Help Center team helps nonprofits and the people who power them go from mission impossible to mission unstoppable with a just-for-nonprofits suite of capacity-building solutions, fixing what's holding them back.